In the day of new technologies and interactive innovations, you might expect toys to be quite different than before. Yet, older toys seem better.
It’s not that new toys are bad. It’s just that somehow older toys seem a bit more fun. It’s a case of nostalgia, but it works for companies.
“In particular, going back to the very idealised associations of your childhood,” says Ogilvy’s Chief Strategy Officer for Asia Benoit Weisse to the BBC. “The moment you pick it up, it comes loaded with all this richness and association and this feel-good factor,” Mr Weisser says of an example of playing a Nintendo Gameboy or Transformer toys.
Hello and welcome to Toyforia.com. This website is dedicated to toys, stuffed animals, scale models and other fun stuff we love and collect. Almost all of us probably have fond memories of stuffed animals during our childhoods. And for a lot of people the little funny toys are somewhat part of their families. We also love our LEGOs and action figures, too.